I believe that sustainability is a societal and
business imperative
It’s all too easy to have a myopic view of sustainability — purely focused on compliance or being least bad in ratings and rankings.
The reality is that sustainability issues are a significant driver of value. As society feels the effect of climate change, and the breach of other planetary boundaries, organisations that fail to adapt and eliminate harm caused by their activities will face an uncertain future.
It isn’t just about doing ‘the right thing’, it’s about creating the conditions where risks and opportunities are holistically incorporated into the core of what business does.
Business approaches to sustainability
Traditional approaches to sustainability are often compliance-driven and reactive — they may limit harm, but they rarely unlock real value. To thrive in a changing world, businesses must shift toward strategies that integrate sustainability at their core, creating resilience, innovation, and long-term growth.
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New mindset
Traditional approach
Ideas and work that I’m most influenced by
Future-Fit
A clear destination for every business; 23 Break-Even Goals to show where harm needs to be eliminated, and 24 Positive Pursuits that show where a business is creating value for society.
Donut economics
A new compass for 21st-century prosperity, balancing essential human needs with planetary boundaries. It challenges businesses to create value that helps humanity thrive within ecological limits, moving beyond growth for growth’s sake.
TCFD & TNFD
Together, the Task Forces on Climate- and Nature-Related Financial Disclosures provide frameworks for understanding, managing, and reporting environmental risks and opportunities. They help businesses anticipate how climate and nature impacts could reshape markets, drive resilience, and align financial strategies with a sustainable future.
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